In the course of the plenary meeting the Director General of the Company Alexander E. Mukhovozchik reported about contemporary trends in development of banking informational systems.
Within the frameworks of the “Front Solutions” section a report was provided by the Executive Director for BI and CRM-systems Development of “System Technologies” JLLC Svetlana I. Soroka, who attracted attention of the audience to possible ways of “mobilization” of control od relations with customers by means of CRM-systems.
The Chief of Department of Business Analysis, Methodology and Marketing Studies Tatyana S. Tsybulkina reported in the “Retail Banking” section about the transition process from a classic bank to a modern banking by pointing out for representatives of banks the necessity of development of new financial instruments for bank clients, such as development of systems of personal finances management, establishment of on-line book accounting offices, as well as gamification of bank applications.
The company’s stand accentuated the remote bank servicing systems. Forum visitors could learn about renovations of already familiar mobile and tablet versions of Internet banking for iOS and Android platforms, as well as to test the first application of the mobile banking for WindowsPhone platform in Belarus.
“System Technologies” Co. also provided an opportunity for all visitors to get acquainted with functional peculiarities of the Internet-bank 2.0 system in the real time mode.